What is Off Page SEO?
Basically, the Off Page SEO includes all external ranking factors, i.e. those that do not belong to your page and theoretically you can not control directly through the On Page SEO. It focused on the achievement of external links that point to our website to improve our organic positioning in Google and other search engines.
The Off Page SEO is characterized because it is about taking actions outside our page, unlike the On Page SEO, which consists of the optimization of the internal elements of the webpage.
Although the On page SEO is fundamental to create a good base of ranking. But most of the factors that influence the ranking of a page are based on Off Page Optimization.
And since links are so important for positioning, it is normal that Off Page SEO techniques have its main objective to get or facilitate other pages link to yours.
On Page SEO is essential for the site, but by itself, it does not guarantee a good positioning, especially when you fight in competitive niches.
And that’s where the Off Page SEO comes in, which will help you gain authority and raise search positions.
Inbound Links = Backlinks
Getting Inbound Links can be one of the most annoying, but necessary, tasks in almost every Off Page SEO campaign.
Therefore, it is an activity that you should at least know because it is very important in Web Positioning.
Why Off Page SEO Important For a Website/Blog?
Because they greatly influence the Page Rank, since Google considers each link as a “vote of confidence”
Every time you get a link, you talk about your page on Facebook, Twitter, Google Plus, etc., Google “takes note” that your content is good enough to be shared.
Of course, not all the links have the same importance. Those links that come from recognized authorities (e.g. Wikipedia) will contribute more to your positioning than dozens of links of lower quality (e.g. comments on Blogs)
We all know that it is not easy to get a link from a website with Authority, and Google knows it too, that is why the Authority plays such an important role when evaluating the links.
What are dofollow and nofollow links?
You will find many opinions regarding the links dofollow or nofollow, and I suggest you investigate for yourself and apply common sense.
It is assumed that “dofollow” links are those that transfer you part of the Authority and Pagerank of the page that links you.
And the “nofollow”, because they simply link you, but they do not transmit authority or Page Rank.
However, not everything is so simple. First of all because (as far as I know) nobody has shown that this is always the case, so it is possible that they will transfer (even if it is a part) these benefits.
In addition, each link, of whatever kind, is an opportunity to get visitors, who are usually of better quality (more relevant to your offer) than organic visitors.
And finally, nofollow links are necessary to have a natural profile and decrease the risk of being penalized. It would not be logical that most of your links are dofollow.
Off Page SEO Techniques:
those links which are created naturally when other pages link to yours on their own initiative. They are usually the most beneficial, but also the most difficult to obtain. Creating a natural or organic links is the most important way in Off Page Optimization.
- Natural or Organic Links: those links which are created naturally when other pages link to yours on their own initiative. They are usually the most beneficial, but also the most difficult to obtain. Creating a natural or organic links is the most important way in Off Page Optimization.
- Guest blogging: Guest Blogging consists of publishing articles on third-party websites, and it is one of the best tactics for obtaining links since (if the article is of quality) in addition to getting one or several links you can generate direct traffic.
The process is relatively simple: it is about finding the most popular and relevant blogs in your niche and identifying those that accept the publication of guest articles.
In exchange for your article you usually get a link to your page in the author’s biography at the end of the article, and sometimes even one or two links in the content of the article.
3. Directories Submission: Publishing links in recognized and quality directories lately are still allowed and beneficial. There are many directories of all kinds, and it is easy to find them. In the free directories normally it is enough to fill out a form, and wait for your link to be approved, all very simple and fast. But for that reason, they tend to be the ones that are more saturated with Spam, and they will not give you the same value as a link in a quality directory, in which you have to win the entry. In the payment directories, the process is just as simple, except that you must make the payment at the time of registration. There are also directories in which to enter for free, but which offer better visibility conditions, promoted links, etc. if you pay a fee.
4. Blogs & Forums Commenting: Comment on blogs and participate in the forums is an activity that can provide multiple benefits.
In addition to getting links you can generate interesting relationships with other people, and in the process learn by participating.
If you collaborate with an interesting comment that adds value to the conversation. You will create links with the other participants. They will be interested in you and it is possible that they visit your website.
Do not be tempted to use comments as a strategy to get links in bulk, with a tool.
Keep in mind that the vast majority of links that you can insert into a blog or forum are going to be “nofollow”. But they will help you create a natural anchor text map and (if you choose well where to comment) a good thematic relevance in your niche
Search blogs or forums that deal with your topic. Use your real name, the name of your company, or your website, your anchor text will help you create a natural link profile.
Comment when you have something important to say and can really add value to the conversation. It is much better to contribute in a constructive way, deepening, contributing new data, etc.
In comment, you just put the words “good information” or “nice information” for receiving a link is not a good way of commenting.
5. Online Answering: now online answering is very important. You can visit an online answering site where you can write answers to some questions and give a link your site to read more detail. Anyone can visit your site for reading a complete answer.
6. Social Networks: at this point, it is already evident that social networks occupy an important place in online marketing.
Although they do not directly influence website positioning. It is known that Google relies on them to determine the author of the content and its authority.
We could say that now, in addition to the traditional page authority system, we have a new type of authority: the “author authority”.
The contents that are shared on Facebook are one of the social signals that are most associated with helping to achieve good positioning.
Twitter is another excellent tool for connecting with clients and launching viral marketing campaigns.
Google Plus is fully integrated with searches.
Social networks can be an excellent way to get authority and links, but also to find new customers or retain the ones you already have.
There are hundreds of social networks that can be more or less relevant depending on your market niche and your target audience.
The most representative social networks are Facebook, Youtube, Instagram, Twitter, Reddit, Vine, Pinterest, Ask.fm, Tumblr, Flickr, Google+, and LinkedIn.
Although you must take into account the cost of creating and maintaining an active social profile. You must find out what social network may be most convenient for your business.
7. Refrain from Links Exchanged or Purchased: Until a few years ago this was one of the most common and effective practices and to a certain extent, it still is.
Now the exchanged and paid links do not like Google because they know they are very effective, and if you get caught you will be penalized.
Google algorithms are increasingly skilled at detecting patterns that indicate the purchase of links, so be very careful. (Google webmaster guidelines)